People connect with people. Logos, less so.
You have a polished company page. Good posts go up every
week. The branding is on point. And yet the reach is flat, the DMs are quiet,
and LinkedIn is generating far fewer conversations than it should be.
Here is what most founders overlook: your company page is a
catalogue. Your personal profile is a conversation. In today's market,
conversations win.
The Trust Gap Is Real
Before anyone signs a contract, downloads your pitch deck,
or picks up the phone, they search for you online. Then they look you up on
LinkedIn. And what they are looking for is your company's follower count
second. They want to know: who is this person? Do I trust them?
A founder who shares their thinking, their missteps, their
perspective on the industry: that founder feels real. Real builds trust. Trust
opens doors.
A founder who speaks publicly does more for brand
credibility than a hundred press releases.
What Actually Works on LinkedIn
It is about consistency and a point of view that is
genuinely yours. Share what you believe about your industry. Weigh in on
debates. Talk about what went wrong last quarter and what you learned from it.
Be specific rather than vaguely inspirational.
The posts that get traction are rarely the polished ones.
They are the ones that sound like a real person wrote them after a long day of
learning something the hard way.
Your Company Page Amplifies. Your Founder Profile
Converts.
Your company page is important for credibility, but your
founder profile is where decisions get made. Investors research you personally.
Potential hires want to understand your values. Clients want to know your
worldview.
The brands winning on LinkedIn today are founder-led. They
have a human voice, and that voice is doing work that no company page can
replicate.
Where to Start
Pick one perspective you hold that is genuinely different
from the mainstream in your industry. Write 200 words on it. Post it. You will
be surprised by how many conversations it starts, conversations your company
page never could.
At Talking Point Communications, helping founders develop a
consistent, authoritative voice on LinkedIn is a core part of how we build
brands. If that is something you are ready to invest in, let us talk.